Consent Mode 101 for Marketers
In an era where digital privacy is key, marketers are often caught in a dilemma between respecting user preferences and gathering valuable data to make
In an era where digital privacy is key, marketers are often caught in a dilemma between respecting user preferences and gathering valuable data to make
In a previous article, I explained what you’re not told about the GSC data. Despite what I mentioned, I still believe that GSC is the
If you’re working in digital marketing, you must be well aware that Google decided to sunset one of their most used analytical tools: Universal Google
Google was founded in 1998, and the web has evolved quite a lot since then. One of the main changes is the increase in websites
If you’ve already opened a website including numerous listings, such as an E-commerce or a classified, you already know what faceted navigation is. Just as
Internal linking is a goldmine to beat your competitors if you use it right, there is countless evidence to back that up. Nevertheless, it’s often
Unless you’ve been living under a rock for a couple of months already, you know that Google has replaced Universal Analytics by its new measurement
Some days ago, Google announced a major improvement for Google Search Console: a simple data export to BigQuery. To be honest, I haven’t tried it
For quite some time, the SEO industry has been arguing over what is commonly referred to as zero-volume keywords. You can read these two articles
If you’re making a living as a SEO consultant, I’m sure you’ve heard of JavaScript SEO, a part of technical SEO that allows Javascript-powered websites
In March 2020, during the pandemic, I created two websites that are currently getting around 40,000 users per month through search engines. These projects were
Google Search Console is undoubtedly one of the most useful tools we have at our disposal to improve our performances. From the coverage report to
